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Sony Corp. said Monday it will begin selling the world’s first ultra-thin flat-screen television based on organic light-emitting diode technology in December, as the race to develop next-generation televisions heats up. The technology, known as OLED, uses organic chemicals that can emit light. That means the new TV set doesn’t require a backlight like conventional liquid-crystal display televisions. Televisions using this technology can be thinner and show crisper images with less energy. LCD technology will still dominate the television industry for awhile, with LCD TV shipments more than doubling to about 110 million sets in 2009 from 46 million in 2006, according to market research firm DisplaySearch.

Sony said an 11-inch model with a 3-millimeter screen will go on sale first in Japan on Dec. 1 for Â¥200,000 (about $1,700). It didn’t provide details on when it would be available overseas but similar launches are expected in the near future. Sony will market the initial model as a personal television for bedrooms, home offices and corporate offices though it aims to eventually develop larger-screen OLED televisions. Leading next-generation television development is doubly important for Sony, which is nearing the end of a three-year turnaround plan under Chief Executive Howard Stringer. That’s because it was late to market in introducing LCD televisions.

Source: WSJ, Marketwatch

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