Survey: Googling your own name is fairly common

17 12 2007

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About half of the online adult population has looked up themselves or someone else online, according to a survey released Sunday. A good 36 percent said they have searched the Web for someone with whom they’ve lost touch, and 9 percent have dug up information on someone they were dating. At the same time, 60 percent said they are not worried about how much information about them is on the Internet. The findings, published by the Pew Internet & American Life Project, reflect how people are sharing more and more of their lives on the Internet, as well as how Web 2.0 sites such as YouTube, Flickr, Facebook and MySpace are encouraging users to post their home videos, photographs and personal profiles online, including data ranging from their favorite movies to their cell phone number.

The increasing amount of personal information online has drawn concern among privacy advocates, who worry about how it could be used and who controls it. Most recently, they decried a new Facebook advertising program that broadcasted its users’ online purchases and other online actions to their friends and network. In response, Facebook CEO Mark Zuckerberg apologized and gave users the ability to permanently shut off the program. But the Pew report suggested that most Internet users are not concerned about their personal information online. The study found that 61 percent have not felt compelled to limit it, while 38 percent have taken steps to control it. It may be sometimes quite surprising to see what the Internet knows about you…

Source: SFgate 

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